pace logo
pace logo

About Us

The Evolution of PACE

In 1995, a spark ignited a dream. The spark? A small newspaper ad for National Stock Exchange (NSE) membership applications kindled the ambitions of two first-generation entrepreneurs.

What started with a table with 2 chairs, 2 telephone lines, and a computer has now grown into a family of 700+ people in  over 300 locations and spread across 75+ cities in India.

What motivates us to keep growing?

The trust of the diverse customer base spread across 34 countries.

Why should you trust us?

Our track record speaks for itself. For over 29 years, we have navigated the unpredictable markets with resilience and expertise. Our leadership team boasts alumni from prestigious institutions such as SRCC, IIM-A, FMS Delhi, Yale University, and Columbia University, ensuring top-tier guidance and strategy.

We are proud members of NSE, BSE, and the Metropolitan Stock Exchange, actively participating in Cash, F&O, and currency derivative segments. Additionally, we hold memberships with MCX and NCDEX as TCM and ITCM, respectively. Notably, PACE accounts for approximately 2% of the total daily turnover on Indian stock exchanges. Our NBFC arm, registered with the RBI as a non-deposit-taking finance company, provides diverse financial services including loans on securities, commodities, and properties, as well as construction funding and retail IPO financing

Meet OurFounders

Atul Goel

Co-Founder & Director

Mr. Atul Goel began his journey with a vision to transform India’s financial landscape. Armed with a B.Com (Hons.) from Shri Ram College of Commerce, Delhi University, and a PGDM from IIM Ahmedabad - where he was among the top rankers and received an Industrial Scholarship - Atul set out to make his mark in finance. His vision was clear to build a financial powerhouse that would not

Mr. Atul Goel began his journey with a vision to transform India’s financial landscape. Armed with a B.Com (Hons.) from Shri Ram College of Commerce, Delhi University, and a PGDM from IIM Ahmedabad - where he was among the top rankers and received an Industrial Scholarship - Atul set out to make his mark in finance. His vision was clear to build a financial powerhouse that would not

Atul Goel

Co-Founder & Director

Mr. Atul Goel began his journey with a vision to transform India’s financial landscape. Armed with a B.Com (Hons.) from Shri Ram College of Commerce, Delhi University, and a PGDM from IIM Ahmedabad - where he was among the top rankers and received an Industrial Scholarship - Atul set out to make his mark in finance. His vision was clear to build a financial powerhouse that would not

Mr. Atul Goel began his journey with a vision to transform India’s financial landscape. Armed with a B.Com (Hons.) from Shri Ram College of Commerce, Delhi University, and a PGDM from IIM Ahmedabad - where he was among the top rankers and received an Industrial Scholarship - Atul set out to make his mark in finance. His vision was clear to build a financial powerhouse that would not

Attention investors

  • SEBI Regn. No.: INZ000180832
  • Member: NSE Member Code: 11378
  • Member: BSE Member Code: 3013
  • Member: MCX Member Code: 56635
  • SEBI Regn. No.: INZ000102939
  • Member: NSE IFSC | Member Code: 10024
  • Member: India INX | Member Code: 5009
  • SEBI Regn. No.: INZ000037932
  • Member: NCDEX Member Code: 00031
  • Member: MCX Member Code: 16945
  • RBI Regn. No.: B-14.02755

follow us on

  • Pace Stock Facebook
  • Pace Stock Instagram
  • Pace Stock LinkedIn
  • Pace Stock Twitter

This is to inform you that we do client based trading and Pro-account trading. For any Complaints please email to : info@pacefin.com Phone No : 011-49022222

It has come to our notice that some unauthorized SMSes are being circulated in the name of Pace Stock Broking Services Pvt. Ltd. inducing clients to invest in fixed returns and scrips, not recommended by us. Pace Stock Broking Services Pvt. Ltd. does not send any unsolicited SMS. Investors are cautioned against such unauthorized SMS / Email from unknown sources and requested not to rely on such SMS or emails. Clients are advised to verify the genuineness of the source before relying on such SMS. Pace Stock Broking Services Pvt. Ltd. shall not be liable whatsoever for any losses incurred for trading done based on calls from such unauthorized sources.

Risk Disclosure on Derivatives

  • 9 out of 10 individual traders in equity Futures and Options Segment, incurred net losses.
  • On an average, loss makers registered net trading loss close to ₹ 50,000
  • Over and above the net trading losses incurred, loss makers expended an additional 28% of net trading losses as transaction costs.
  • Those making net trading profits, incurred between 15% to 50% of such profits as transaction cost.

Source:

SEBI study dated January 25, 2023 on “Analysis of Profit and Loss of Individual Traders dealing in equity Futures and Options (F&O) Segment”, wherein Aggregate Level findings are based on annual Profit/Loss incurred by individual traders in equity F&O during FY 2021-22.

footer pace illustration