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About Us

The Evolution of PACE

In 1995, a spark ignited a dream. The spark? A small newspaper ad for National Stock Exchange (NSE) membership applications kindled the ambitions of two first-generation entrepreneurs.

What started with a table with 2 chairs, 2 telephone lines, and a computer has now grown into a family of 700+ people in  over 300 locations and spread across 75+ cities in India.

What motivates us to keep growing?

The trust of the diverse customer base spread across 34 countries.

Why should you trust us?

Our track record speaks for itself. For over 29 years, we have navigated the unpredictable markets with resilience and expertise. Our leadership team boasts alumni from prestigious institutions such as SRCC, IIM-A, FMS Delhi, Yale University, and Columbia University, ensuring top-tier guidance and strategy.

We are proud members of NSE, BSE, and the Metropolitan Stock Exchange, actively participating in Cash, F&O, and currency derivative segments. Additionally, we hold memberships with MCX and NCDEX as TCM and ITCM, respectively. Notably, PACE accounts for approximately 2% of the total daily turnover on Indian stock exchanges. Our NBFC arm, registered with the RBI as a non-deposit-taking finance company, provides diverse financial services including loans on securities, commodities, and properties, as well as construction funding and retail IPO financing

Meet OurFounders

Atul Goel

Co-Founder & Director

Mr. Atul Goel began his journey with a vision to transform India’s financial landscape. Armed with a B.Com (Hons.) from Shri Ram College of Commerce, Delhi University, and a PGDM from IIM Ahmedabad - where he was among the top rankers and received an Industrial Scholarship - Atul set out to make his mark in finance.

His vision was clear: to build a financial powerhouse that would not only dominate the Indian market but also make a global impact. Under Atul’s dynamic leadership, PACE Group began its remarkable transformation. His strategic foresight and innovative approach led the company to expand its footprint across India and beyond. Atul is a pioneer in Algo-trading and HFTs and has made Pace Group a national leader in this segment. At PACE, Atul heads the NBFC, Trading, Quant & Arbitrage Divisions.

In recognition of his contributions to the financial sector, Atul has received numerous accolades and holds several prestigious positions. He is a member of the NSCCL Advisory Committee, NSE Executive Committee, and PHD Advisory Committee on Commodity Markets. Additionally, he serves on the CBSE Advisory Board, contributing to the development of the financial market curriculum for classes 9–12. Atul is also on the MCX North India Regional Board of Strategy and New Product Developments, further showcasing his commitment to shaping the future of finance and education.

Amit Goel

Co-Founder & Chief Strategist

Amit Goel co-founded Pace Group in 1995 and has led it for over 25 years. He holds a B.Com (Hons.) from Shri Ram College of Commerce, Delhi University, and an MBA in Finance from the Faculty of Management Studies, Delhi.

Amit heads the Investment Management & Advisory business. Under his leadership, Pace 360 has delivered some of the best-performing PMS and AIFs in India. A pioneer of Macro Top-Down investing in the country, he has deep expertise in global macroeconomics and financial markets. His unique investment philosophy blends insights from economics, finance, technical analysis, behavioral science, global politics, and physical sciences to identify optimal asset allocations - consistently outperforming markets over the last two decades.

Rishabh Goel

Director – Algorithmic Trading

Rishabh Goel leads Pace’s algorithmic trading practice. He holds a Master’s degree from Columbia University and has completed his graduation from Delhi University, along with an MBA earlier in his career.

As the founder and driving force behind Pace’s algo trading vertical, Rishabh has built and scaled high-frequency, low-latency trading strategies across asset classes and markets. He works closely with a team of quants and engineers, focusing on innovation, performance, and disciplined risk management across geographies.

Sarvam Goel

Director – Digital Strategy

Sarvam Goel oversees Pace’s fintech and digital strategy initiatives. He is responsible for technology development, platform strategy, and long-term digital transformation, while also actively managing personal investment strategies.

Sarvam graduated from Shiv Nadar University and later pursued advanced studies at Yale University in the United States. His approach blends strong academic grounding with practical execution, helping bridge technology, strategy, and financial markets.

Bhavya Goel

Director – Growth Strategy

Bhavya Goel leads growth and marketing initiatives at Pace. She holds a Bachelor’s degree in Finance from the United States and a Master’s in Finance from London Business School.

With a strong analytical mindset and global exposure, Bhavya focuses on building scalable growth strategies, brand positioning, and data-driven decision-making. Her work sits at the intersection of strategy, marketing, and execution, driving sustainable expansion across businesses.

Attention investors

  • SEBI Regn. No.: INZ000180832
  • Member: NSE Member Code: 11378
  • Member: BSE Member Code: 3013
  • Member: MCX Member Code: 56635
  • SEBI Regn. No.: INZ000102939
  • Member: NSE IFSC | Member Code: 10024
  • Member: India INX | Member Code: 5009
  • SEBI Regn. No.: INZ000037932
  • Member: NCDEX Member Code: 00031
  • Member: MCX Member Code: 16945
  • RBI Regn. No.: B-14.02755

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  • For any enquiries, please connect with us:
  • Email : contactus@pacefin.in
  • Phone : +91 - 11 - 4902 2290

This is to inform you that we do client based trading and Pro-account trading. For any Complaints please email to : info@pacefin.com Phone No: 011-49022222

It has come to our notice that some unauthorized SMSes are being circulated in the name of Pace Stock Broking Services Pvt. Ltd. inducing clients to invest in fixed returns and scrips, not recommended by us. Pace Stock Broking Services Pvt. Ltd. does not send any unsolicited SMS. Investors are cautioned against such unauthorized SMS / Email from unknown sources and requested not to rely on such SMS or emails. Clients are advised to verify the genuineness of the source before relying on such SMS. Pace Stock Broking Services Pvt. Ltd. shall not be liable whatsoever for any losses incurred for trading done based on calls from such unauthorized sources.

Risk Disclosure on Derivatives

  • 9 out of 10 individual traders in equity Futures and Options Segment, incurred net losses.
  • On an average, loss makers registered net trading loss close to ₹ 50,000
  • Over and above the net trading losses incurred, loss makers expended an additional 28% of net trading losses as transaction costs.
  • Those making net trading profits, incurred between 15% to 50% of such profits as transaction cost.

Source:

SEBI study dated January 25, 2023 on “Analysis of Profit and Loss of Individual Traders dealing in equity Futures and Options (F&O) Segment”, wherein Aggregate Level findings are based on annual Profit/Loss incurred by individual traders in equity F&O during FY 2021-22.

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